After gathering 30 years of experience in the advertising industry within the MENA region, focusing on market indicators and adapting to changing media trends, with expertise in media utilization, successful negotiations & contributing to Lebanon's top 10 advertising agencies, Five23 was founded.
Our experience has resulted in shaping our ability to offer an optimal solution for your business needs.
Five 23 is an agency dedicated to providing effective communication services through thoughtful allocation of suitable advertising tools and media platforms, including Events & PR, as well as Digital & Social Media Management.
Through our collaborations with local and regional media companies, we aim to provide competitive rates, prompt responses, and ensure efficient and timely circulation of your ads.
We believe in building strong relationships with our clients and their brands. After all, it’s about true inspiration and valuable emotional connections! We conduct thorough research and analyze insights to develop effective communication plans for our clients.
It begins by understanding you, your brand & its objectives. Researching and analyzing your audience to understand their motivations. Devising a strategy to engage these audiences and execute the plan effectively. Our goal is to simplify the process for your convenience.
Social media management and social listening
Content creation
(videos, live event coverage, photoshoots, copywriting and translation, animated banners, and social media posts)
Digital media planning and buying
Creative websites and mobile apps
Event management expertise at a glance:
From
conception to execution & media follow-ups
Create events that get talked about
whether on-location or anywhere else in Lebanon or the MENA Region!
How do we do it?
FROM COOL TO CORPORATE
From the highly corporate to the fun and creative, we excel at customizing solutions specifically for
Managing Director
Since 1992, Nabil has held several managerial positions in the advertising and media management fields, working for Multinational agencies in Lebanon including Choueiri Media Group, Strategies BBDO, DDB, EURO RSCG HAVAS Group. <br /> In 2011, Nabil co-founded Media Axis, a media buying unit with the aim of providing the best communication services. Throughout his career, with 30 years of experience primarily in marketing, media, creative and client servicing, Nabil has built an extensive network of personal contacts and strong relationships with clients and suppliers.
Advertising & Events Director Executive Producer
Building upon a solid foundation, John Saad, an established TV and radio personality, brings to Five23 an impressively diverse professional background. With hands-on expertise in event management and media, John will oversee the Advertising & Events Departments. Since 1992, John has held several managerial positions in the advertising and event management fields, working for multinational agencies across the Mena region, including Choueiri Media Group, Fortune Promoseven, McCann in Dubai, DDB in Lebanon.
Media Director
As an advertising & Media specialist, Antonio possesses 20 years of experience in B2B & B2C settings across different industries.<br /> Over the last 12 years, he has utilized his skills to plan and execute successful local and regional Media Campaigns. During a 7-year occupancy in Kuwait, he served as a Client Servicing and Media Manager, overseeing a wide range of accounts.<br /> In the Lebanese market, Antonio has accumulated over a decade of experience, during which he managed various accounts involving media planning, strategy implementation and buying services.
Senior Performance Executive
As a social media specialist, Joelle brings with her 4 years of experience in digital marketing across diverse industries. Over the past 3 years, she has applied her expertise to craft and execute comprehensive paid social media strategies, custom-tailored to achieve specific marketing goals. Serving as a performance executive across multiple markets, including the UAE, Saudi Arabia, Qatar, and Kuwait, she has been instrumental in creating, launching, and managing paid social media campaigns across various platforms.<br/> Joelle ensures peak ad performance through precise audience targeting and strategic budget management, while consistently optimizing campaigns to maximize return on investment.
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